Putting Timaru's CBD back on the map.

The Exchange Timaru came to us at an interesting moment, a newly named CBD precinct with a fresh identity and not enough people knowing about it yet.

The brief was simple: get the word out. Build familiarity with the new name, create content that felt authentic to the community, and get the social presence moving in the right direction while they searched for a longer-term solution.

We created UGC-style content that felt native to the platforms, the kind of content people actually stop and watch, and managed their social channels to build momentum around the rebrand and drive real local engagement.