Heartland Potato Chips

The NZ owned chip with a lot of heart. And now, a lot more reach.

PROJECT HIGHLIGHTS

SERVICES:

- SOCIAL MEDIA STRATEGY
- CONTENT CREATION
- COMMUNITY MANAGEMENT
- REELS & SHORT FORM VIDEO

Heartland Potato Chips are the real deal, grown and made right here in South Canterbury, with a story that's as good as the product. What they needed was a social media presence that told that story properly and built the kind of loyal following a brand like this deserves.

We came on board with an aggressive growth strategy, not just posting content, but actively building Heartland's community, engaging with their audience daily, and creating content that brings the farm, the factory and the family to life in a way that feels authentic rather than polished.

Think founder stories, behind-the-scenes farm content, creative product shoots and collabs with brands like Cookie Time, ZM, Addington Raceway and Behemoth, all designed to grow Heartland's fan base and put this Canterbury-made chip firmly on the map.

This isn't a set-and-forget retainer. It's hands-on, strategy-led, and genuinely invested in Heartland's growth.

The Work

Heartland Potato Chips social media content by Scooch Marketing & Design Timaru
Heartland Potato Chips Instagram management by Scooch Marketing South Canterbury
Heartland Potato Chips social media strategy by Scooch Marketing & Design Canterbury

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