NZ Petfoods were heading overseas, and they needed everything to be ready before take off. A new landing on their website for international suppliers, a multilingual brochure to hand out, and a display banner to grab attention on the floor. A tight brief, a tight timeline, and a team that knew how to get it done.

We started by mapping out exactly what was needed and building a game plan. While Nina got to work on the new website page, following NZ Petfoods' existing brand and layout to keep everything consistent, our team was simultaneously organising a photography and video shoot across three of their locations in the South Island. Shot list, storyboard, on-the-ground supervision, everything captured and ready to go.

The new page is clean, beautifully photographed, and tells the NZ Petfoods story in a way that leaves international buyers in absolutely no doubt about the quality and care that goes into every product. Copywriting positioned specifically to appeal to overseas suppliers, with a page translation feature and translated video subtitles built in, because when you're building international business connections, accessibility matters.

The brochure brought it all together offline. On brand, on message, and offered in English, Chinese, and Japanese with international contact details, a polished entry point that led buyers naturally to the website for the full picture. A final graphic design display banner rounded things out, simple, eye-catching, and impossible to walk past.

The result was a connected suite of assets that felt intentional and purposeful, not separate pieces, but a collection of continuing information that supported every step of the buyer journey, from the trade floor all the way through to the full product range online.

Project highlights

• New website landing page built to attract international suppliers, with page translation and subtitled video for accessibility

• Multilingual brochure in English, Chinese and Japanese, graphic design that stayed true to the NZ Petfoods brand while speaking to a global audience

• On-site photography and videography collaboration to capture the full story of what makes NZ Petfoods exceptional

Got a big moment coming up for your business and need the assets to match? Let's make sure you show up looking the part, wherever in the world that might be. Get in touch →