An Exciting Change for a Local Legend

When a brand starts to outgrow its look, it's time for a change. Bike Geraldine, the dedicated team behind Geraldine's mountain bike track maintenance, new trail creation, and shared path oversight, was in the middle of something big. A brand new MTB course just outside the heart of Geraldine was on the way, and their website and brand needed to keep up.

They didn't just want a tidy up. They wanted something that truly reflected who they are, what they do, and why they do it, something that felt as local, energetic, and welcoming as the community they serve. 

What We Did

We started from scratch with the brand, fresh eyes, a clean slate, and a clear brief. The new logo design is custom built to reflect what Bike Geraldine does and where they're from. Energetic colours that get the blood pumping without being so intense they put off the Sunday morning casual rider. Fonts that match the vibe, active, approachable, and unmistakably theirs.

The result? Something uniquely Bike Geraldine. You look at it and just know.

The old website was functional, just not much more than that. Our team rebuilt it from the ground up as a proper community hub, somewhere people actually want to come back to, not just visit once and forget.

The new website design brings in new map pages so riders can find exactly what they're looking for, easy-to-find sponsorship forms for supporters to get involved, and smooth, intuitive navigation throughout. The kind of site that works for everyone, from seasoned trail riders to first-time visitors wondering where to start.

We reworked the copy across the site to make sure the words matched the brand, warm, energetic, and genuinely welcoming to riders of all levels, because a great website design means nothing if the words don't land.

The Result

The new Bike Geraldine brand and website is fun, energetic, and welcoming, everything the organisation stands for, finally captured in a visual identity and online home to match.

The site better promotes and communicates what's happening in the community, makes it easier for people to get involved, and positions Bike Geraldine as the go-to source for trail and track information in the region.

And with their Canva templates and brand collateral ready to go, the team can keep showing up consistently and professionally, long after the project wrapped up.

Whether you're a community organisation, a local club, or a small business ready for a fresh look, we'd love to help you build something worth showing off. Get in touch →