Highgrounds Farming Co didn't need to prove themselves. They'd already done that. But when it came time to grow and push into new territory, Hamish knew the brand needed to work as hard as the business behind it.

They wanted something that set them apart, reflected their values, and gave people an instant sense of who they are and what they stand for. No fluff, no fuss, just a brand that means business.

We got to know Highgrounds properly before we touched anything...where they sat in the industry, what they wanted their brand to embody, and what makes them genuinely different.

The brief was clear: hard wearing, familiar, but interesting. The kind of graphic design that feels like it's been around forever, in the best possible way.

We brought in elements of their Texel and pig farming into a clean wordmark logo design, versatile enough to live on everything from stock tags to social media to the wool shed wall. Clean, well-structured fonts set the tone, and a recognisable colour palette does the rest. The kind of brand you look at and immediately know exactly who you're dealing with.

The result is a brand identity that feels like Hamish and the Highgrounds team are knowledgeable, trustworthy, and quietly confident. No fluff, gets it done, with the results to back it up. The type of brand that leaves you in good hands. Every single time.

Project highlights

• Clean wordmark logo design with Texel and pig farming elements woven in, built to work across every application

• A hard-wearing, recognisable brand identity with a classic colour palette and structured typography

• Signage design for the Highgrounds wool shed, taking the brand off the screen and into the real world

Your business has already done the hard yards. Now let's make sure your brand shows it. We'd love to help.
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