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Scooch's VIP Days - The Ultimate Boost for Your Social Media Strategy

In the ever-evolving world of social media, businesses are constantly seeking ways to stand out, connect with their audience, and drive results. But let's face it, not every business has the luxury of a dedicated social media team or the budget for high-end consultants. Enter Scooch's VIP Days - a game-changer in affordable social media management....

Setting Up Facebook Business Manager

Are You Already Familiar with Facebook Business Manager?If you're already acquainted with Facebook Business Manager, you can jump straight to Step 4 to connect with Scooch Marketing.New to Facebook Business Manager?If you're new to Facebook Business Manager, don't worry – we'll guide you through the process step by step. Here's what you need to do:1. What is Facebook Business Manager?Facebook Business Manager streamlines your marketing efforts by managing business tools, assets, and access. It...

When is the Right Time to Hire a Social Media Agency for Your Business?

In our beautiful coastal town of Timaru, businesses are constantly evolving to keep up with the digital age, the role of a social media manager has become increasingly crucial. As the world turns to the internet for virtually every aspect of life, having a strong online presence can make or break a business....

The Power of Organic Marketing for Long-Term Business Success

Organic marketing is a key component of digital marketing, especially for businesses here in Timaru and beyond, that focuses on growing your business without heavy reliance on paid ads. Unlike paid marketing, organic marketing builds positive, long-term results by earning your audience's attention with valuable content and directing them to owned channels like your website. In this article, we'll explore what organic marketing is and how it can lead to sustained success for your business....

Leveraging Social Proof Psychology for More Sales

In the bustling world of digital marketing, one concept stands out social proof psychology. It's the secret sauce that influences people's decisions, and it can help you make more sales. Imagine passing by a bakery with a perpetual line of customers. You'd naturally assume that their baked goods are worth the wait. That's the power of social proof in action....

Scooch Marketing Elevates to Silver Partner with Rocketspark

We've got some exciting news that we're absolutely buzzing to share. Your favourite marketing gals here at Scooch have advanced to SILVER partner status with our friends at Rocketspark. Cue the confetti and pop the bubbly because this is worth celebrating! 🎉...

Business Excellence Awards Finalists!

We are thrilled to announce that Scooch Marketing has been selected as a finalist in the South Canterbury Chamber of Commerce Business Excellence Awards this year. It is a moment of immense pride and excitement for our entire team. ...

Why Going DIY on Your Website Build and Design Could Cost You More

Hey there, ambitious entrepreneurs and business owners! We know you're eager to launch your online presence with a brand-spanking new website, but before you dive headfirst into the DIY approach, let's take a moment to explore why partnering with a designer can be a game-changer....

Social Media Case Study | Beauty Clinic

Blush Beauty Clinic Timaru approached us for our social media management services because they were struggling with inconsistency in posting, a brand voice in their copy and graphics, and overall digital presence. As a service provider, they wanted to drive clicks to their website and online booking system, showcase their fantastic team, and attract new customers while gaining followers....

Why We Love Using Rocketspark for Our Web Design Projects

At Scooch Marketing, we've tried and tested countless website builders, and we can confidently say that Rocketspark is the bee's knees! Not only is it simple, speedy and easy to use (perfect for our time-strapped clients), but it also offers a range of features that help websites stand out in the crowded online world.One thing we love about Rocketspark is that it's proudly New Zealand owned and operated. As a local business ourselves, we're all about supporting fellow Kiwis and helping to boost ...

Coralie Reid Social Media Case Study

Coralie Reid, a true master in the real estate realm who prides herself on making homes and properties across the Mackenzie region her specialty.With a reputation carved out of exceptional customer service, meticulous attention to detail, and an insider's knowledge of the local real estate pulse, Coralie is the secret weapon you want in your corner when navigating the property market.This case study delves into how our partnership with Coralie boosted her digital presence, bringing her remarkabl...

How to Create a Successful Content Marketing Strategy

As a small to medium business owner, you understand the importance of having a strong online presence. But with so many different channels and strategies to choose from, it can be overwhelming to know where to start. That's where content marketing comes in. At Scooch Marketing, we believe that content marketing is one of the most effective ways for small businesses to drive traffic and generate leads. In this beginner's guide, we'll walk you through the steps to create a successful content marke...

Duncan Engineering Social Media Case Study

Hailing from the heart of Temuka, South Canterbury, Duncan Engineering is a notable engineering firm with a knack for tailoring solutions to clients in the engineering and agriculture spheres. Despite their best efforts and significant resources poured into churning out content for Facebook and Instagram, the ideas well had run dry. Faced with this creative drought, they turned to us, here at Scooch Marketing, to take the social media reins over a 12-month stint. In this case study, we invite yo...

Understanding Google Analytics: A Beginner's Guide

Welcome to the world of website analytics! Understanding how people use and interact with your website is crucial to growing your business. One of the most powerful tools for tracking your website's success is Google Analytics. At Scooch Marketing, we know that getting started with Google Analytics can be overwhelming for small business owners. That's why we've put together this beginner's guide to help you navigate the basics....

How Social Media Advertising Can Boost Your Canterbury Business

As a small business owner in Canterbury, you're probably always looking for new and cost-effective ways to reach your target audience. Social media advertising might just be the solution you're looking for. At Scooch Marketing, we believe that social media advertising can offer significant benefits for small businesses like yours....

Check out the new Website for Vital Feet Podiatry

At Scooch Marketing, we pride ourselves on delivering top-notch website design services that cater to our client's unique needs. Recently, we had the pleasure of working with Vital Feet Podiatry, a trusted provider of foot care services in Tauranga, New Zealand, to modernise and simplify their website. The challenge was to create a website that was both visually appealing and easy to use, especially for the predominantly elderly customer base....

Happy Holidays from the Scooch Team

Merry Christmas from the Scooch Marketing gals! Tam, Lily, and Rewa here, and we wanted to take a moment to wish you a very happy holiday season.As the year comes to a close, we are grateful for all of our wonderful clients and the amazing work we've been able to do together. From branding and graphic design to website design and social media management, it's been an exciting year of growth and collaboration.Now, it's time for us to take a break and recharge for the new year. We will be closed f...

Considerations for designing a new website

Hey, there South Canterbury business owners! If you're looking to create a stunning website that effectively represents your brand and meets the needs of your customers, look no further than Rocketspark. This user-friendly website builder is the perfect platform to showcase your business online. But, what are the important factors to consider when designing your Rocketspark website? We've got you covered!...

Introducing Scooch Marketing!

Introducing Scooch Marketing: Your New Partner in Crime for All Things Marketing and Design. Hey there, small business owners! We've got some exciting news for you – Freelance Timaru is now Scooch Marketing! That's right, we've undergone a rebrand and we're back and better than ever. We're here to help you take your marketing game to the next level and achieve your wildest business dreams. So why the name Scooch? Well, it's simple – we're all about making small, incremental changes that add ...

Professional Web Design Course with Rocketspark

Earlier this year, I got the chance to develop my web design skills with Rocketspark. You might be thinking, ‘Why do I need to do this course?’. To put it quite simply, there is always room for growth and improvement and a great way to elevate and enhance your professional skills with a great group of other like-minded professionals.Academy tutor Sarah Marshall and web design expert from Ahoy Design Studio took us through the course over 10 weeks with tons of interactive learning and the opp...

The Creative Basics for Social Media Visuals

The importance of visual content for social media can not be understated! Your followers are three times more likely to engage with posts that include visual content.* Today’s audiences are hungry for a visual experience. Video, images, and GIFs all capture people’s attention when they’re scrolling through a feed which encourages deeper engagement. Interesting content gives people a reason to follow, like, comment, and eventually buy from you. It can make or break your strategy.So, wh...

5 engaging ways to use Instagram stories for your business

#1 ANNOUNCEMENTSDue to the instant nature of Instagram stories, they’re a great way to share company announcements like new products, new staff members and general updates!These moments are a brilliant opportunity to post behind-the-scenes footage of the company that wouldn’t necessarily earn a spot on your main profile. Your followers will feel like they’re privy to the latest info, as well as getting to know you and the business. You can add multiple photos to your Instagram Story to mak...

The social media dilemma and how to keep yourself protected

We live in an increasingly connected world, but the charm of the Internet and social media is being challenged by online bullying, fake news and the need to keep personal data protected.The real question is, who is accountable?The terms “troll” and “fake news” were created by the users of social media, but the real culprits of these issues are the algorithms inside the platforms.As new social media apps continue to pop up every day, the problem has only gotten bigger and begun ...

Why showing your face on social media is so important!

Why know how easy it is to hide behind those generic stock images or not post pictures of yourself across your platforms so are our 3 reasons why showing your face on social media is so important! #1 It humanises your brand. People want to see the face behind your brand! It creates a more emotive response to your post than a sales graphic.#2 It will build your confidence. It will feel uncomfortable, to begin with, but persevere and it gets easier. Showing your face on Instagram do...

5 tips to a better work life balance

Making business life and admin easier for small businesses is what we do here at Scooch Marketing. Check out our tips for a better work-life balance.5 tips to a better work-life balance to avoid burnout, and exhaustion, and overcome the overwhelm. Know when to say NO. As a recovering perfectionist, I know how hard this one is!Leave work at work, don't take your work home with you.Learn how to work smart. Do you work with multiple clients? Set up some systems and processes to have ...